The Power of Context

Mar 29, 2016

"The school is making great progress."

"She had quite a run on Broadway."

Is the first sentence referring to an academic environment ... or a group of fish? Is the second sentence about a long-playing musical or a woman's jog on a famed street.

Without context, it is impossible to tell.

Contextualizing Data

In today's world, we hear about data at every turn. Not a day goes by without seeing an article or news story about Big Data, data analytics, data management or data storage.

While data play an important role in our lives today, in the future, it is the contextualization of data that will become more critical.

Cheap storage and the growth of smart, connected products is an offshoot of the dramatic growth in the quantity of data. Contextual analysis, however, allows us to get to the qualitative aspect of data. By applying contextual technology to large data sets, forward-thinking companies can leverage their data in newer ways that improve efficiency, help gain market share and reduce operational costs.

"The details are easy to measure. They give you clear-cut data and answers. Context is harder—it gets mushy," writes strategist Jess Neill in the Harvard Business Review. "The methodologies are more complex and the results are open to interpretation. ... but we take a bigger risk when we ignore the context."

Further, a Wired magazine article sums it all up well - "Big Data has limited value if not paired with its younger and more intelligent sibling, Context. ... The Age of Context demands that contextual data be applied to everyday situations in useful ways. How do we make use of this data? Since we’ve gotten good at collecting data, now it’s all about putting it into context and making sense out of it."

Contextual Technology

Spire has pioneered contextual technology in the form of a core platform which uses the combination of powerful algorithms and over seven different types of techniques which can decipher even the toughest forms of unstructured data and generates meaning by providing contextual analysis in the form of in-depth analytics. These analytics help make smarter decisions since they are computed in real-time. In the HR domain, contextual technology has proven to improve revenue, operational efficiency and reduce costs.

Spire’s contextual technology has two other unique capabilities which make it distinct. It gives 95% accuracy in contextual search and 80% accuracy in demand (search query) – supply (search results) mapping. These figures are by far the maximum possible ever achieved in machine computing.

Context is everything today. For HR executives and key decision-makers, enables you to run faster and smarter, whether on Broadway or not.